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Decision Support Systems in the 21st Century, by George M. Marakas
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For a Decision Support System course offered in business schools. Packed with essential information, this valuable text helps future business management professionals learn to make and support managerial decisions, providing a thorough understanding of the support aspect of DSS. Written from a cognitive processes and decision-making perspective, it concentrates on issues that emphasize managerial applications and the implication of decision support technology on those issues.
- Sales Rank: #5199873 in Books
- Published on: 1998-11-23
- Original language: English
- Number of items: 1
- Dimensions: 1.04" h x 7.80" w x 9.62" l, 2.22 pounds
- Binding: Hardcover
- 528 pages
From the Back Cover
A survival guide for business management professionals, this valuable book helps users learn to make and support managerial decisions wisely and successfully, providing a thorough understanding of the support aspect of DSS. Packed with essential information, it is written from a cognitive processes and decision-making perspective, concentrating on issues that emphasize managerial applications and the implication of decision support technology on those issues. Provides a strong managerial application and use approach throughout, with a "real-world " orientation that emphasizes application and implementation over design and developments in all topic areas. Offers extensive coverage of decision-making theory (decision styles, decision effectiveness, cognitive processes, and organizational culture), and contains full chapters on data mining, data visualization, and creative decisions and problem-solving. A real-life Mini-Case opens each chapter, and concepts are supported throughout with extensive visuals and examples.
About the Author
GARY CORNELL is a best-selling author of many books for software developers, including Core Java (Prentice Hall PTR), and has won a Visual Basic Programmer's Journal Reader's Choice Award for his writing. DAVE JEZAK is a member of Microsoft Corporation's Visual Basic development team and has been programming professionally for more than 12 years.
Most helpful customer reviews
16 of 19 people found the following review helpful.
It's a mistake to buy any other book
By Debby
It's rare to read a text book cover to cover, but you'll find it easy to do with Marakas' DSS text. He writes as if he is lecturing in class - the examples are clear (and lively, which is rare in academia!), the language flows and the presentation of the material makes it easy even for beginners in the field (like me) to understand. Don't miss out on this text!
11 of 15 people found the following review helpful.
This book is the killer click.
By A Customer
Excellent book. Very practical approach to an extremelly complex and soft subject.
4 of 15 people found the following review helpful.
Pen or writing implement?
By A Customer
Why does he use all these unnecessary, fancy, confusing, mind bending words? The author loses and confuses the reader.
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